What entrepreneurs need to know about starting and growing a niche business in a 

digital economy.


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Learn what branding agencies, web developers, ad agencies, domain brokers and pay-to-play organizations don't teach startups & entrepreneurs.


With the current economic uncertainty, how entrepreneurs start, launch and grow a business will be fundamentally changed forever. We at Empire Builders believe it's important for small business to have access to the same knowledge in digital assets that big business is currently capitalizing on. The economic armageddon underway will create an online digital asset vacuum that can’t be reversed. Big business and online giants have been preparing for the shift to a global online digital economy for more then a decade, leaving American small business behind. This is no time for entrepreneurs to tap out, its time for entrepreneurs to aggressively lean in with knowledge and access. To learn more read on!


In a consumer data privacy environment, domain names that are highly relevant signal search engine algorithms to more effectively rank natural-language search queries on a mobile device that’s no bigger than an index card.

Empire Builders believes websites that effectively use exact match keyword domain names have the advantage. This wasn’t well supported in the last decade, but now with the natural-language algorithm updates like RankBrain, BERT and data privacy, it’s a must.


As natural speech algorithms signal for website relevance, we believe word mashups, wildly-misspelled, numerated, hyphenated and double lettered domains will become a stumbling block for many small businesses, entrepreneurs and startups. This is the advantage big business and the online giants have been investing in.

Understanding how today’s "in-the-moment" mobile consumers initiate product and service consumption by keyword is paramount. Online consumers today have cast overboard the traditional way of doing brand-search commerce and it will only get worse as consumers embrace a digital economy.  These impatient mobile consumers now predominantly search by natural speech goods and services keywords...a decade of Google search analytics overwhelmingly proves this.


Empire Builders has a decade of vetted digital research and development and digital asset business building experience. Our digital no-track consumer concepts are ideal for voice search marketing, digital advertising, product sales, service companies, main street retail and American manufactured direct to consumer ecommerce. We have helped startups hard launch and small businesses grow in the new digital economy. We have proven that the new location, location, location is no longer brick and mortar, it's an effective digital presence.

Empire Builders has hundreds of hyper-targeted exact match natural-language digital assets in just about every industry! If you're looking for a no nonsense approach to entrepreneurship or a startup idea, and tired of the B.S. than contact Empire Builders today!

Let Empire Builders help bring your company in to the digital economy!  Contact Joe Novak digital asset expert today for a free half hour side-hustle consultation!